Highly Confectious, a Wellington-based bakery specializing in small-batch, handmade donuts, approached me to work on their branding. The owner, Mark Sanders, wanted a logo that captured an Americana diner aesthetic, reflecting the low-key, cozy vibe of their location tucked in one of Wellington’s charming laneways. Drawing inspiration from neon lights, glazed donut illustrations, and a limited American-themed color palette, I set out to create a brand that would capture the essence of the bakery.