result
The redesigned Honda Powersports website redefines digital storytelling, immersing users in the Honda experience through cutting-edge technologies like full-screen videos, 3D configurators, and intuitive navigation. The design elevates the environments in which customers can ride by incorporating dynamic photography, immersive modules, and a new 3D configurator that allows users to customize their products in realistic off-road and on-road settings. Expanding the color palette to include natural tones like sand, dirt, and track helps create a more engaging and flexible experience across Honda's diverse product lineup, from motorcycles to ATVs. The mobile-optimized, responsive design ensures seamless accessibility across devices, while the use of animation and interactive modules adds excitement and deeper engagement. It is a multiple award winning website.
point increase in NPS survey satisfaction on site experience
products launched within the all new 3D configurator experience