01

01

Honda Powersports

Honda Powersports

Client

Client

Honda

Honda

Type

Type

Website Design

Website Design

,

,

Design System

Design System

Role

Role

Design Lead, Creative Director

Design Lead, Creative Director

OVERVIEW

OVERVIEW

Attracting 66 million page views and 15 million unique visitors annually, Hondas website, a trusted platform for US powersports enthusiasts, needed to evolve to meet shifting user expectations and advancements in technology. The challenge was to create a more engaging, flexible site that captured the excitement of Hondas products while serving diverse audiences. Our focus was to make the site more inspiring and easier to navigate, improving access to key actions like finding a dealer, searching inventory, and exploring offers. By creating a more seamless experience, we aimed to enhance user engagement and drive lead generation for Honda.

Attracting 66 million page views and 15 million unique visitors annually, Honda’s website, a trusted platform for US powersports enthusiasts, needed to evolve to meet shifting user expectations and advancements in technology. The challenge was to create a more engaging, flexible site that captured the excitement of Honda’s products while serving diverse audiences. Our focus was to make the site more inspiring and easier to navigate, improving access to key actions like finding a dealer, searching inventory, and exploring offers. By creating a more seamless experience, we aimed to enhance user engagement and drive lead generation for Honda.

result

The redesigned Honda Powersports website redefines digital storytelling, immersing users in the Honda experience through cutting-edge technologies like full-screen videos, 3D configurators, and intuitive navigation. The design elevates the environments in which customers can ride by incorporating dynamic photography, immersive modules, and a new 3D configurator that allows users to customize their products in realistic off-road and on-road settings. Expanding the color palette to include natural tones like sand, dirt, and track helps create a more engaging and flexible experience across Honda's diverse product lineup, from motorcycles to ATVs. The mobile-optimized, responsive design ensures seamless accessibility across devices, while the use of animation and interactive modules adds excitement and deeper engagement. It is a multiple award winning website.

16

point increase in NPS survey satisfaction on site experience

24

products launched within the all new 3D configurator experience