The interactive map was designed to exceed user expectations by providing a seamless experience that allowed users to visualize Fiji’s geographical layout, plan transfers to small islands, filter results by region, experience, and traveler type, and sort results by price. Additionally, the wishlist feature enabled users to save their favorite destinations. The map integrated smoothly into the website and was also adaptable for use in other campaign materials, creating a cohesive and engaging tool for travelers. However, despite the map being fully developed and tested, the project was ultimately shelved due to an unforeseen rebranding effort by Tourism Fiji.