07

07

Hearsay

Hearsay

Client

Client

Hearsay Systems

Hearsay Systems

Type

Type

Website Design

Website Design

,

,

Design System

Design System

Role

Role

Design Lead, Creative Director

Design Lead, Creative Director

OVERVIEW

OVERVIEW

Hearsay Systems, operating in the highly regulated insurance and financial services sector, sought to enhance their SaaS platform by developing customizable, compliant websites for their clients. The goal was to create "Starter Kits"pre-designed websites that insurance agents and financial advisors could personalize with minimal effort, while maintaining flexibility for further customization by Hearsays Professional Services team.

Hearsay Systems, operating in the highly regulated insurance and financial services sector, sought to enhance their SaaS platform by developing customizable, compliant websites for their clients. The goal was to create "Starter Kits"—pre-designed websites that insurance agents and financial advisors could personalize with minimal effort, while maintaining flexibility for further customization by Hearsay’s Professional Services team.

result

The project resulted in the creation of three distinct website themesBold, Classic, and Curvedeach designed to be ADA-compliant and adaptable to various client branding needs. The designs were well-received by the Hearsay team, who praised the speed and quality of the development process. The new Starter Kits have significantly improved the onboarding experience for new clients, enabling them to quickly establish a professional online presence. Additionally, the customizable templates have enhanced Hearsays ability to demonstrate their platform's capabilities to prospective clients, thereby increasing engagement and interest in their Sites product.